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Branding is a way to make your own unique products and using specific packaging and packaging techniques to truly stand out from the crowd. This article will focus more on how you can bookmark your products for online platforms like alibaba.com and amazon. You can take a simple, un-qualified product and turn it into a money-making machine! Without further ado, let’s get started!
The idea is very simple. It is about taking an unbranded product and using your own brand / packaging, making it a unique product that you can sell on eBay, Amazon, your own online store or any other distribution channel (including wholesale). Branding involves putting brand / logo on the product itself and the brand / logo on the product packaging.
Buy unmarked, it simply means a product that has no mark on it – no logo / company names on the product itself or its packaging. Usually, these products will come unpacked or packaged in flat boxes or clear bags.
There are several important advantages in creating your own branded products versus selling unbranded products:
1) Uniqueness of the product. By having your own brand printed on the product / packaging you essentially create a unique offer on the market. It does not matter that other people may be selling the same product. Because of the brand and packaging, yours is more unique than yours. Drink bottled water for example – its water !!!! But you will find at least 10 different brands of bottled water in your local supermarket (with several price tags). And essentially what these companies are selling is the value of the brand, that is, the perception of what that brand is worth, since at the end of the day, water is just water.
We can use this paradox of people’s perception of a brand / product packaging and use it to our advantage. This works in almost any niche and with any product, if a proper branding strategy is applied.
Amazon is a super competitive market and often hundreds of vendors list exactly the same product. It is not easy to compete with these listings, apart from using the lowest price strategy, which as we all know, can not be the basis of a sustainable long-term business. So by creating your own branded products, you almost virtually eliminate your competition, since no one will have the same product offering as you – which is very powerful.
2) Increase the perceived value. If you are smart enough to create a brand that visually really appeals to people, you will happily pay more for it. This means that you can charge higher prices than your competitors and still sell a lot! This means higher profit margins for your business. The key to success here is to really create a brand that will help you sell the product, not the other way around. We want to create a brand that represents the kind of average price and even premium, not something cheap. A cheap brand is almost as good as no brand. So it is very important to do it the right way! If you are not ready to put some effort into this, do not even start.
The most popular place to find unbranded products that you can import is China. In fact, most of what you see sold on eBay (unbranded) comes from China. With China it is very easy as we have these popular B2B portals with millions of products already listed as Alibaba.com, GlobalSources.com, etc.
You will have to put in a small initial investment, time and energy in branding your own products. To summarize, these few advantages are more than enough to make the whole process worthwhile. One way or another, having your own unique branded products really helps you stand out in full markets like eBay and Amazon.
Hopefully this little guide has illuminated in the various possible ways to “create” your own products through the brand.